GoAudience
CLIENT
GoAudience, USA
SERVICES
UI/UX, Product Audit, web design, GTM
TEAM
Ahmed, Leticia, Aman, Iman
FIELD
AI, Marketing
GoAudienceisaplatformfocusedonaudiencediscovery,segmentation,andactivation,helpingcompaniesbetterunderstandwhotheirusersare,wheretheyare,andhowtoreachthemmoreeffectively.
Solution
At GoAudience, I work at the intersection of product strategy, UX, and data exploration, helping transform complex audience segmentation workflows into more intuitive, visual, and actionable experiences. My work focuses on simplifying data-heavy interactions, improving information architecture, and making audience discovery more engaging and efficient for users.
I collaborate closely with engineering and product teams to evolve the platform's segmentation experience, explore AI-assisted workflows, and create solutions that reduce friction while increasing clarity, usability, and strategic decision-making across the product.
I worked with Ricardo on the full revamp of our product's UI/UX. He delivered a world class product that helped us close 8-9 figure brands even as we were early in our journey. His strength is that he dives into the business use case and puts himself in the customer seat, then drive the design process. I'd definitely recommend Ricardo for UI/UX projects with the goal to be a world class product.
Ahmed El Naggar
Founder and CEO at Goaudience
